The Government’s New Towns shortlist signals a pivotal shift in how housing and placemaking will be delivered in the years ahead.

To unpack the implications, we’re launching a new Market Spotlight series examining each proposed location in depth, starting with Enfield and the potential new town at Crews Hill and Chase Park.

Hertfordshire combines a high-quality suburban lifestyle with fast connectivity to London, supporting strong and sustained rental demand from professionals and families. Population growth has been robust, particularly in Watford and Welwyn Hatfield, while limited delivery of purpose-built rental stock continues to underpin the case for Build to Rent investment. With a growing BTR pipeline, rising investor confidence and strong fundamentals, the county is transitioning from early-stage growth into a more established institutional market.

GAA Living was delighted to be honoured with the Love to Rent Award for ‘Best Consultancy to the Build to Rent Industry’ at The Londoner Hotel in October.

As high-rise BTR becomes more costly and complex to deliver, attention is shifting toward lower-rise, suburban rental models. Garden-style housing offers quicker delivery, simpler construction and strong appeal to families and long-term renters. Long established in the US, it is now emerging as a key part of the UK’s next phase of BTR growth.

Birmingham’s population has grown faster than the wider region and is expected to increase by a further 46,000 residents by 2032, driving sustained housing demand. Rising incomes and a large, youthful workforce further strengthen the city’s long-term property market fundamentals.

GAA Living and Charter Keck Cramer have joined forces to support the growth and evolution of the Australasian rental living sector. The collaboration combines GAA’s global Build-to-Rent expertise with Charter Keck Cramer’s deep local market knowledge, enabling both firms to provide end-to-end strategic, investment and operational advice. By applying international best practice tailored to local conditions, the partnership aims to support better decision-making and long-term outcomes for investors, developers and communities.

The Croydon Market Insights and Mystery Shopping Report takes a deep dive into the population and economic growth statistics that are fuelling a thriving rental living sector in London’s most populous borough. A detailed mystery shopping analysis of eight leading rental living schemes in Croydon also provides a valuable benchmark for understanding how the market is performing, highlighting significant opportunities.

Sarah Cole, Head of Research & Content at GAA Living, was featured in the September 2025 Build-to-Rent supplement of Show House magazine, where she emphasised the need to accelerate BTR delivery amid the ongoing exit of private rented sector landlords. She highlighted the opportunity for greater collaboration between housebuilders and BTR developers/investors to scale delivery and help address the chronic undersupply of homes

In a recent GAA Living webinar, industry experts including David Woodward (CEO, GAA) explored how dynamic pricing strategies can be applied to Build-to-Rent (BTR) and Single-Family Rental markets. The discussion covered integration with property management systems, ethical considerations around affordability and fairness, reputational risks such as perceived price gouging, and the future role of AI and data analytics in developing resilient, tech-enabled pricing approaches

Surrey in the Spotlight: Our latest analysis highlights Surrey as the premier commuter hub, celebrated for its natural beauty, dynamic communities, and seamless London connectivity. We spotlight key growth areas: Guildford, Woking, Elmbridge, Reigate and Banstead, and Spelthorne

David Woodward, CEO of Global Apartment Advisors, joins Farnaz Fazaipour to discuss the evolving UK rental sector and key lessons from the U.S. multifamily model shaping global strategies.

James Pargeter shares why Build to Rent must reshape its narrative to tackle misconceptions and accelerate housing delivery.

Kent is emerging as a prime London commuter hotspot, offering rental affordability, rising incomes, and strong transport links—making it one of the South East’s most investable residential markets.

Unlocking the Potential of Commuter Hubs: The UK government plans to fast-track housing by targeting underused land around key commuter train stations.

Sarah Cole, Head of Research and ESG at GAA, examines how eco-conscious living is influencing renter preferences and driving sustainability in the housing market.

CompassRock International partnered with GAA to deliver a £3m Market Quarter value-add strategy, combining refurbishment, space reconfiguration, and rebranding, with regular resident input guiding its success.

Ronak Rawal, Senior Director at GAA, shares lessons from his first 100 days in the rental living sector, highlighting five key observations and opportunities inspired by other industries.

Reading is emerging as a prime spot for commuters and property investors, driven by a strong economy and ongoing infrastructure upgrades.

Market Spotlight – Dartford: GAA delivers in-depth data, trends, and insights to guide investors, developers, and local authorities, with coverage of 20+ cities and the ability to create tailored reports for any location.