News & insights
Fresh perspectives.
We bring you the latest updates, market intelligence and thought leadership shaping the living landscape. Discover the voices, projects and ideas making an impact across rental communities worldwide.
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GAA Living Wins Love to Rent Award for ‘Best Consultancy to the Build to Rent Industry’
GAA Living was delighted to be honoured with the Love to Rent Award for ‘Best Consultancy to the Build to Rent Industry’ at The Londoner Hotel in October.
Garden-Style Housing: From US Mainstay to UK Opportunity
As high-rise BTR becomes more costly and complex to deliver, attention is shifting toward lower-rise, suburban rental models. Garden-style housing offers quicker delivery, simpler construction and strong appeal to families and long-term renters. Long established in the US, it is now emerging as a key part of the UK’s next phase of BTR growth.
Unite and conquer
Sarah Cole, Head of Research & Content at GAA Living, was featured in the September 2025 Build-to-Rent supplement of Show House magazine, where she emphasised the need to accelerate BTR delivery amid the ongoing exit of private rented sector landlords. She highlighted the opportunity for greater collaboration between housebuilders and BTR developers/investors to scale delivery and help address the chronic undersupply of homes
BTR has a great story to tell - but it must improve its narrative
James Pargeter shares why Build to Rent must reshape its narrative to tackle misconceptions and accelerate housing delivery.
The Future of UK Urban Housing
Unlocking the Potential of Commuter Hubs: The UK government plans to fast-track housing by targeting underused land around key commuter train stations.
Green Renting
Sarah Cole, Head of Research and ESG at GAA, examines how eco-conscious living is influencing renter preferences and driving sustainability in the housing market.
Value-Add programme at Market Quarter BTR property
CompassRock International partnered with GAA to deliver a £3m Market Quarter value-add strategy, combining refurbishment, space reconfiguration, and rebranding, with regular resident input guiding its success.